Posts

Tracking AdTech Trends with RAG + Gemini

Image
  Tracking AdTech Trends Smarter with RAG + Gemini In the fast-paced world of AdTech, new trends, technologies, and strategies emerge daily. Staying informed means digging through countless articles, blogs, and updates : a task that’s time-consuming and often overwhelming. What if you could ask a simple question like, "What does adexchanger tells about CTV advertising trends?" and instantly get a summary from recent articles across trusted AdTech sources? That’s exactly what we built - a smart, AI-powered application using RAG (Retrieval-Augmented Generation) and Google’s Gemini model to help you stay ahead of the AdTech curve. Step 1: Gathering Content from Multiple Sources We start by collecting articles from leading AdTech websites like AdExchanger and Adweek. The app crawls and extracts content from different sections, ensuring coverage across key topics like CTV, programmatic advertising, privacy, and more. These articles are cleaned and stored in a searchable ...